Create a list of all the things you want, whether it be banners, business cards, matching table covers, or a massive step and repeat banner (trade show backdrop). Use something I call the “Focus Pocus Trade Show List.” It’s pretty simple. You might be wondering- How can I focus on what is the top priority? How can I pick out the most important things for my trade show booth display ideas? I have so much to do I don’t even know where to begin! Keep the most important things in plain sight to attract customers. Nobody wants to do business with people who have an unappealing trade show booth. They will have a harder time making a decision to do business with you if there’s too much stuff in your trade show poster.
#Clothing trade show booth design professional#
Making a decision is too much work.” Their brains will be overwhelmed, and their eyes will be drawn to the booths that look the more professional and organized. Too many choices make people subconsciously think to themselves- “There are too many things going on here. This is statistically very relevant to show a point- When it comes to sales having more stuff isn’t always better. More people stopped by when there was more selection, but the million dollar question is: Which study group bought more? The group with more options or fewer options? Of the 24 flavor group- 3% purchased In the 6 flavor study day- 30% bought jam. While when 6 flavors were offered, 40% of people did sampling. When 24 flavors were an option- 60% of people walking by stopped to taste the jams. What do you think happened in this test? Was the purchasing behavior what you and researchers thought? The results of this sales experiment are shocking! Keep this in mind as you make your 10 x 10 booth layout ideas. The researchers thought if they offered a bigger selection, they would get more sales. People used to think that more choices were better for the consumer because people like options. The other week only 6 flavors were offered. Here are the details: One week 24 flavors of exotic jams were offered as samples to people. In this field experiment, on two consecutive Saturdays, researchers got dolled up in store uniforms in Menlo Park, CA, inside a high-end grocery store. There was a study by Sheena Lyegar from Columbia University testing the idea that “more is better,” when it comes to sales. If you do, you might change your mind after you learn about this groundbreaking research to blow that theory out of the water. Do you still think more is better when it comes to stuff in your trade show display? This is where a well crafted booth banner comes in. You want your booth to look like the go-to place! When you have too many things going on in your display booth, a potential customer can get overwhelmed while looking at this, getting distracted by that, and the list goes on. Unless you want your booth to look like the show “Hoarders,” you’ll want to keep things looking streamlined and sharp. Having too much clutter makes it look like a place people go to get something for a dollar- Instead of paying top dollar for your goods or services. Imagine going to an unorganized thrift store or yard sale. You want to plan things out a bit, or it will look junky and push customers away. First and foremost, you want to have a clutter-free display design.ĭon’t get the shiny object syndrome and think you need to buy every single thing out there to promote what you’ve got. There is one main thing you can do to simplify your budget and is one of the best trade show booth tips to attract visitors involving some awesome booth banners.
#Clothing trade show booth design how to#
If you’re a newbie trade show exhibitioner or even a seasoned pro- Sometimes things get tight, and you need to learn how to make your trade show exhibit booth design look like a million bucks on a dime. But there are a few things you must do to get the most out of your investment for doing trade show marketing.
Not million- Billion! You don’t want to miss out on a piece of that enormous trade show marketing pie. According to statista, in 2016, trade show revenue was a whopping 12.81 billion. In fact, a trade show is one of the best ways to get your business noticed (as long as you do it the right way- Which we’ll show you!). So we want to give you 23 of the best trade show booth ideas for small budgets! Make sure you read all the way to the end to get the most bang for your buck! Trade shows are big business. When your business is part of the trade show business- Things can get expensive. 23 Trade Show Display Ideas to Attract Visitors